e-TafaknaAn influencer agreement, also called a brand ambassador agreement, governs how a content creator promotes a brand's products or services on social media. It sets the deliverables, fees, ad disclosure and usage rights in the content, and takes account of the licences required in some Gulf states.
What every template should include before you sign.
Identity of the brand, the creator and any agency or agent; the creator's legal and tax status; licence or permit number where local rules require one.
Number and format of content (posts, stories, videos, live streams), accounts and platforms covered, publication dates and minimum time online.
Fixed fee, gifted products or services, commission on sales through an affiliate link or promo code; payment schedule, expenses, taxes and consequences of non-compliant deliverables.
Duty to flag the commercial partnership clearly on every piece of content, using the label required by the applicable law and each platform's tools.
Brand brief, prohibited messages, number of approval rounds, response times and the right to request a correction or removal.
Ownership of the content, licence granted to the brand (media, territory, term, paid advertising, reposting) and permission to use the creator's image and voice.
Ban on promoting competing brands, limited to a product category, a period and, where relevant, a territory, with consideration in return.
Right to suspend or terminate if public conduct harms the other party's reputation, based on precise criteria and preferably reciprocal.
Campaign term, early termination events, treatment of content already published, confidentiality, governing law and competent court or arbitration.
Pick a country: key points, formalities and reference texts.
Tunisia has no regime specific to influencers: general contract, advertising and consumer law applies.
All templates in Tunisia
Algeria has no influencer-specific law: the Civil Code, consumer law and the e-commerce law apply.
All templates in Algeria
In Morocco, Law No. 31-08 requires advertising to be identifiable and not misleading; influencer income falls under income tax.
All templates in Morocco
In Egypt, the media law allows accounts with 5,000 or more followers to be suspended or blocked for unlawful content, and an influencer may qualify as an advertiser under consumer law.
All templates in Egypt
In Lebanon, advertising falls under Consumer Protection Law No. 659/2005; rules specific to influencer agreements remain to be confirmed.
All templates in Lebanon
Iraq has no specific law: influencer agreements fall under the Civil Code, and the Communications and Media Commission (CMC) regulates content creators.
All templates in Iraq
In Saudi Arabia, publishing advertising content on social media requires the Mawthooq licence issued by the General Authority for Media Regulation (GAMR).
All templates in Saudi Arabia
In the UAE, the federal media law, in force since 1 December 2023, makes social media advertising, paid or unpaid, subject to a Media Council permit (Art. 12(2)).
All templates in the United Arab Emirates
In Qatar, influencer agreements follow general contract and consumer law; suppliers may not use misleading advertising.
All templates in Qatar
In Oman, paid online promotion requires a Ministry of Commerce licence; penalties: warning, fine up to OMR 1,000, suspension up to one year or withdrawal (MD 619/2022, Art. 14).
All templates in Oman
General contract law applies; rules specific to this contract remain to be confirmed. As authorities are split, this information relies on national laws in force before 2015.
All templates in Yemen
Common law country: influencer agreements fall under contract law; the Consumer Protection Act 2012 targets false sponsorship or approval claims.
All templates in Kenya
In France, Law No. 2023-451 regulates commercial influence: paid promotion (money or benefits in kind), by electronic means, of goods, services or causes to an audience in France.
All templates in France
In Italy, "rilevanti" influencers are entered on a list kept by AGCOM and bound by its guidelines; advertising must be flagged from the start of the content.
All templates in ItalySimple signature, OTP signature or TunTrust qualified signature (DigiGO, Mobile ID) in Tunisia.
See the signature levelsAn influencer agreement identifies the brand, the creator and any agency. It describes the deliverables, platforms and schedule, the fees, the ad disclosure and the content approval process. It also sets the usage rights, exclusivity, morality clause, term and governing law.
TunisiaAlgeriaMoroccoEgyptSaudi ArabiaUnited Arab EmiratesQatarOmanIraqYemenLebanonKenyaFranceItalyGeneral information, up to date at the date shown. It does not replace legal advice tailored to your situation.
